Katrina McKinney with Jazz & Blues described the After Hours program that she has put together with Audra Fullerton at the Washington Pavilion and Rebecca Breitag from the SD Symphony. They have built a program for young adults aged 20 to 40 that allows them to buy into one program from each of the three series. The programs selected from each series were especially chosen based on their appeal to a younger audience. A social event was built around each concert or show to lure a new audience to these events at a cost that is a little easier to live with. Tickets for the entire package were $100; now that the first program is over, the price has been reduced to $66 for the last two performance/social events. It seems as if this is a great introductory package for young arts patrons -- can we help spread the word on this program??
dk